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Everyone that wants instant web site traffic simply heads over to a search engine, and registers to get pay per click (paid) advertising, so when people search, their website gets listed. It can add up to quite a bit of money when you use ppc traffic.

Using search engine optimization, you can make your web pages appear higher in the search engine results pages, so people will find you, and click over to your website, without having to pay the search engines a dime.

Google has this thing called a quality score, which is measured by something called Page Rank. Not even Larry Page knows how it is calculated, but I can show you some simple steps you can take to get higher search engine results and higher Page Rank.

Sound cool? Then lets dig into things you can do to get good rankings in the search engines.

1. Have other sites link to your pages using keywords.

Having a lot of other sites pointing to your site is a surefire way to get the attention from the search engines. If those links use words that people search for, you have a shot at getting on the results pages of the search engines.

A fantastic way to get a lot of these links is to write an article and submit it to the article banks on the web. There are thousands of them, and the more that get your article, the more likely other websites will syndicate your article, and include that link back to your website, with the keyword you have chosen.

2. Put your keyword in your title tag.

The title tag is what is at the top of your browser when people visit your page. Your keyword should be there.

3. Include your keyword in your headline.

Putting your keyword in your headline reaffirms the theme of your web page, so the search engines are pretty much convinced they know what your page is about. The headline is the biggest text on your web page, usually at the very top of the page.

4. Put related keywords on your page.

Some folks call this semantic indexing, but you can ignore those big words, and simply write meaningful stuff on your page, and you will have related words that tell the search engines that this is stuff that humans should see.

5. Remove the programming jargon from your main html file.

To look at your page in html mode, open it, and then right click and choose “view source”. What you are looking for is stuff that isn’t readable, like javascript code and “css” descriptions. Move that stuff into other files, and include it from your page. Get the help of a techie if you don’t get this part. Basically, you want Google and the other bots to read writing you can read, and nothing else. If the top of your page is filled with programming junk, you will not get ranked in the search engines.

6. Use fully qualified links to internal pages.

This is quite easy, and just means of linking to the HTML page, you link to it like it was on another site, using the fully qualified domain name (that http colon slash slash stuff). When you do this, the search engines know that these other pages are worth indexing too.

7. Update your site frequently.

Frequent updates means your site is alive and dynamic, and this will cause the search engine spiders to come often, and keep you listed high in their results, since you have the latest, most important publications.

Try these tips out, and watch your search engine results rise higher and higher. It is simple when you know what to do.

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